Franklin :: Essays Papers

Franklin â€Å"The life that Franklin depicts is more than a success story. It is a story of nothing but success. What makes Franklin’s success great is that he does nothing compulsively, irrationally, or out of weakness, but appears to be governed by reason, moderation, and virtue. With his strong sense of identity he seems singularly immune to the workings of the conflict-torn inner self that Yeats called the â€Å"Foul rag-and-bone shop of the heart,† his existence untroubled by stretches of ennui and waste. The absence of a sense of the harshness and inexplicability of life, together with his emphasis on material success is what seemed to allow Franklin to succeed.† (These quotes were taken out of the introduction to Franklin’s autobiography). With all this in mind, I chose to read â€Å"The Autobiography and Other Writings of Benjamin Franklin.† This book as you could tell was written by Benjamin Franklin and it’s publisher is Penguin Classics. The main topic of this biography was the life of Benjamin Franklin and about all of his accomplishments and the hardships that he faced growing up. This autobiography was written in the first person point of view, as a letter that Franklin wrote to his son William. Because of the fact that this book was written by Benjamin Franklin and about Benjamin Franklin, I believed everything that was said but what I disliked was how Franklin wasn’t able to complete this book and how he didn’t spend more time on discussing his major philosophies. The main thesis of this book was the hardship that Franklin was faced with and how he grew up to become the man that he did. I believe that the one sentence that deals with the theme of this autobiography is a quote which Franklin once said; â€Å"I cannot boast of much Success in acquiring the Reality of this Virtue; but I had a good deal with regard to the Appearance of it.† So with the belief that working hard will help achieve goals, Franklin also states, â€Å"If you work hard you will lead a fulfilling life.† A third quote from Franklin's autobiograp hy that states the importance he placed on hard work to achieve success is; â€Å"Industry, Lose no time.-Be always employ'd in something useful.-Cut off all unnecessary Actions.† This shows about how Franklin wasn’t the type of person who waits for something to happened but works hard to achieve his goals.

Media and Politics Essay

We all agree that a well-informed public leads to a more open, just and civic-minded society. Yet today it seems every major and minor news network has a Sunday talk show or weekly roundtable dedicated to â€Å"educating† the American public about politics. In addition, with the growth of the Internet, thousands of Web sites exist with information on politics and government. The irony is that while the quantity of places we can go for political information continues to increase, the quality of that information has not. Recent voter turnout shows an American public with a general apathy toward government and the political process. If we continue to focus on innuendo instead of insight, we threaten to create even more public apathy. For everything a quick sound bite delivers in sharpness, it often loses the same in substance when the message reaches the public. While it may be easy to fault the media for the lack of public confidence in America’s political system, policymakers are also partly to blame. Because increased political partisanship has led to an adversarial relationship between policymakers, it has created a disconnect with the media who cover them. It is only natural for the media to present the news in this â€Å"crossfire† approach when that is all it hears from politicians on a daily basis. Thus, instead of creating a well-informed society, policymakers, and the media can inadvertently work together to give the appearance that complicated issuesare black or white, with no in-between. We all know this is not true. For television, and the American media generally, the election of 2000 will be the first real taste of things to come, the beginning of the end of an era if not the end itself. Whispers of the â€Å"information revolution† could be heard in 1994, mostly in the accents of the Right, but in 2000, the Internet’s campaign presence will be sounded in shouts and with cymbals.  Campaigning via Websites and the use of e-mail, already routine, will edge toward dominance. In addition, a significant fraction of the public will be getting its politics from the Internet: the Pew Research Center found that in 1995, only 4 percent of adults went on-line for news at least once a week; by 1998, the figure had reached 20 percent, and rising. Today, however, television, which displaced the press and radio (and movies, for that matter), is itself substantially being shouldered aside. It is not even surprising that, according to the Pew Research Center, while 60 percent of adults â€Å"r egularly† watched TV news in 1993, that figure dropped to 38 percent in 1998. Like the press and like radio, television will retain much of its power; its quality of its influence may even rise; what is certain, however, is that it will have to change. If we are lucky, that change will help Americans reclaim some of democracy’s old charm. Our communities have been weakened or shattered by the market, mobility, and technology, and the centralization of the media and of party politics has taken much of the spirit out of our politics, emphasizing mass and hierarchy, and leading citizens to seek dignity in a private life that seems increasingly confined. Our politics, like our society, is more and more divided into two tiers. The elite levels, especially around the national capital and the media centers, are dense with organized groups and with information about the subtleties of policy and politics†¦The great majority of Americans, by contrast, are socially distant from power, baffled by its intricacies, anxious about change, and inundated by the welter of information being made available to them. The links that connect citizens to government are thin, mostly top-down, and dominated by money: the parties are increasingly c entralized bureaucracies, and â€Å"participation† is apt to take the form of donating money in response to direct appeals, voicelessly, without any say in group leadership or policy. As for the dominant news media, they are not seen as a stratum between citizens and centers of power, but as part of the powerhouse, an element of the elite or in its service. The great majority of Americans know that they depend on the media†¦the media decide what opinions to attend to and in what ways. Viewers, lacking a voice, can assert their discontents only by changing channels or by turning off the set, and in relation to politics, tuning out has become startlingly common, a silent protest against indignity. It does  not help that, eager to cultivate and hold a mass audience, the news media tend to dumb down their political coverage, as indicated by the ever-shrinking sound bite afforded to candidates and leaders. It is probably even worse that the media also pander, playing to our worst impulses. Early and consistently, polls showed that most Americans were convinced that coverage of the Lewinsky affair was doing damage to our institutions, telling pollsters that they wanted it to receive much less attention from the media. However, media leaders knew, of course, that despite this public-regarding judgment, very few Americans, as private ind ividuals, would be able to resist getting caught up in the tacky salacity of the thing. As a result, we got coverage in agonizing detail: Russell Baker called it â€Å"disgusting,† an indication that the media market is dominated by â€Å"edge, attitude, and smut.† Moreover, it encouraged millions of Americans to view the media, for all their power, as worthy of contempt. Political societies can be symbolized but not seen, and the most important political controversies turn on words–like justice, equality or liberty–and hence on public speech. A picture makes a strong impression, but one that tends to be superficial. Many see who you appear to be, Machiavelli advised the prince, but not many will recognize who you are. And often, visual coverage of politics is banal or beside the point. In the internet, a good many observers discerned a trend toward a more decentralized communication and politics, more interactive and hence friendlier to democratic citizenship. However, the Internet, at least so far, is not leading us to the public square. It does enable minorities to find like-minded people, to avoid the sense of being alone, and sometimes this gives strength and assurance to our better angels, although at least as often it gives scope to the dark side. In general, however, the Internet creates groups that lack what Tocqueville called the â€Å"power of meeting,† the face-to-face communication that makes claims on our senses, bodies as well as minds. — Over the past five decades, the American electorate has come to depend more and more on the news media for learning about political candidates and making voting decisions. The growth of all forms of media and the rise of â€Å"objectivity† in the press†¦ has made voters more dependent on the news media for campaign information. Today, about seven in 10 voters depend mainly on the news media for information to make choices when they cast their ballot. Voters’ dependence on the news increases the importance of the role that the news media play in American elections. But what do American voters want from election news coverage? And how do voters evaluate the news media’s coverage of presidential elections? In a word, â€Å"lukewarm† describes the general feeling of voters about the performance of the news media in covering presidential campaigns, according to national scientific surveys of the American electorate conducted from February through November 1996, as well as a more recent survey, conducted in October 1999, on the current campaign. The surveys were conducted by the Center for Survey Research and Analysis (CSRA) at the University ofConnecticut. Funding for the 1996 surveys was provided by The Freedom Forum. Why the tepid feelings? American voters are quite consistent in what they say they want from election news–and they are quite clear in saying that what they want is often not what they get. The American electorate is hungry for news and information that allow it to evaluate the substance of presidential candidacies on the basis of issue positions and on the likely consequences of electing a particular candidate to office. News provided outside of these parameters, while perhaps entertaining, is viewed as â€Å"nonsense† in the words of our focus group participant. Two types of stories–those that review how candidates stand on issues and those that describe how election outcomes might affect voters–are clearly the kinds of stories in which voters express the highest levels of intere st. The remedies suggested†¦.enhanced coverage of issues and candidates positions, more coverage of the possible impact of election outcomes on public policy and broader coverage of the  full field of candidates, not just the front-runners–could improve the quality of news and promote voter learning, which would be healthy for American democracy. At the same time, less coverage of the election as a sporting horse race and less obsession with entertaining stories about candidates personal lives would, according to voters, be an improvement. In election periods, the polls highlight the role of public opinion in the political process. They also illuminate the importance of public opinion measurements in the media. Fundamentally, and at their best, media polls are a way for public opinion to be reported and perceived, thus fulfilling the eminent 19th-century British visitor James Bryce’s conception of the American press as the â€Å"chief organ of public opinion,† and community â€Å"weathercock.† However, when employed inappropriately by overzealous reporters and analysts, polls can be used to create an exaggerated sense of precision that misleads more than it informs. Polls routinely bring the public into election campaigns. In an otherwise fragmented and even alienated society, poll reports may be the only means individual members of the public have in situating themselves in the greater society. News reports of poll results tell individuals that they are part of a majority or a minority on various issues. In campaigns with more than two candidates, especially early in the primary season, information about relativecandidate standing gives voters the information to help them cast a vote that is strategically advantageous. But most importantly, polls take that strategic information about candidate performance away from politicians’ control and places it in the hands of the public. News organizations no longer are forced to rely on the instincts of party leaders  or on carefully orchestrated leaks from partisan pollsters for data. Because they are numbers, poll results sometimes create the appearance of a false precision in reporting of candidate support or presidential approval. In fact, some polling organizations flaunt this alleged precision by displaying results to a 10th of a percentage point. Of course, the error due simply to the sampling design is usually at least 30 times greater than the specificity presented. Moreover, there are growing concerns about the ability of su rvey researchers to reach the majority of households selected in their sample. Some respondents refuse to be interviewed. Others have become ever more difficult to reach during the short news survey-interviewing period that must be sandwiched between public events. This perception of precision and accuracy leads journalists into making blunders, including attempting to find deep meaning when there probably isn’t any. Newspaper and television reporters often try to attribute a three-point difference in the margin between two candidates to some campaign action. Either the â€Å"slipping† candidate has made a mistake, or there has been a successful strategic decision that has brought supporters to the â€Å"rising† candidate. Sometimes small movements in the percentages of subgroups that form only a part of the total sample are given the same â€Å"explanatory† treatment. Those â€Å"differences,† however, are more likely to be caused by sampling error than by campaign events. In mid-October, a prominent presidential candidate addressed his largest audience. Hundreds of thousands of voters heard his message–but they never got the news that his message contained some distortions, omissions, and half-truths. Those significant matters were either ignored or buried in coverage by the leading news media. Why? It was not because of bias. It was because the candidate’s message was delivered not at a campaign event but in campaign television ads. And when candidates communicate via ads on the tube  instead of on the stump, journalists act as if we are stumped about our role and responsibility. Journalists at most major and medium-sized newspapers are proud that they are now at least covering political advertisements at all. They report on them in small-boxed features called â€Å"Ad Watch† or something of the sort. But they haven’t figured out that they are still being manipulated by the ad-makers. The â€Å"Ad Watch† reports c arry the transcript of the 30-second ad, followed by a small section in which a reporter subjectively interprets the ad-maker’s strategy. Then–in the most valuable section–the reports briefly focus on the factual accuracy of the ad’s claims. Newspapers display these â€Å"Ad Watch† boxes on inside pages, back with the snow tire and truss ads. Think about it from a journalist’s viewpoint: when a candidate distorts his record in a huge rally speech, a good reporter fact checks the claims. The resulting news story will surely focus in part on the candidate’s omissions and distortions that present a different and more accurate picture of his record.And that may well be a page one story. Now think about it from the political strategist’s viewpoint: Democratic and Republican strategists expect print journalists will check ads for accuracy but then downplay the results. So, being skilled manipulators, they are willing to take a light hit in a box that is buried back with the truss ads and will run just once if they can pour their unfiltered, exaggerated and distorted message in to living rooms where it may be seen by millions, not just once but perhaps 10 times in a campaign. There is one mistake that all journalists make whether we are covering politics at the White House, state house, or courthouse. Every time we report on money and politics, we fail to tell people the real story about how the system really works because we are using the wrong words to describe what is happening right before our eyes, every day. So no wonder people just shrug when we report that a special interest â€Å"contributed† $100,000 to Democrats or Republicans. Because, this special interest really did not â€Å"contribute† this money (which my dictionary explains means that it was given as though to a charity). What the special interest representative really did was â€Å"invest† $100,000 in the Democrats or Republicans. Big business people (see also: big labor, trial lawyers, et al) â€Å"invest† in politics for the same reason that they invest in anything–to reap a profitable return on their â€Å"investment.† Use the right word and suddenly  everybody understands what is really going on. They will especially understand when we regularly report that the largest agribusiness â€Å"investments† in Senate and House races routinely go to the top agriculture committee members, and largest energy special interest â€Å"investments† go to the top energy committee members, and so on. Use the right word and suddenly our next task as journalists becomes clear–and clearly difficult: we need to do a better job of discovering the campaign investors’ motives. We need to ask, Just what profitable return did the investor expect to reap for that campaign investment? A tax subsidy? A regulation waived? A loophole that is difficult for a squinting journalist to see with a naked eye? Whatever the return, this much is clear: the money ultimately comes out of the U.S. Treasury. Clearly, our present system, which we like to say is based on private financing of campaigns, can also be viewed as a form of backdoor public funding–where the taxpayers pay the final tab, no doubt many times over. We journalists have yet to find a way to calculate how many billions of tax dollars it now costs us to finance election campaigns through the back door. At least we can begin using a vocabulary that will finally tell it like it is.

Palace Bar Essay Example

Palace Bar Essay Example Palace Bar Essay Palace Bar Essay After being with Gerald for about half a year, Daisy went to the seaside for several months, to try and make it last longer (Inspector, quoting from her diary). When her money ran out though, she had no choice but to return to the Palace Bar again, for there was no other way for her to gain money. One night she met Eric, a seemingly friendly young man who ended up getting very drunk and forcing her to sleep with him. Eric admits: she told me she didnt want me to go in but that well, I was in that state when a chap easily turns nasty and I threatened to make a row. Daisy was helpless, she was faced by a drunk, violent young man, and she was powerless to stop him. The only way that she could save herself was to go along with him, and let him take advantage of her vulnerable position. Then when she saw him again, he was in a normal state, and he was just like any other customer, she had to sleep with people to gain money, and to survive. With little or no contraception in these times, she became pregnant. When she told him, Eric insisted on giving her enough money to keep her going, again, the money is pressed upon Daisy, she doesnt take it, or ask for it, she is persuaded to take it. Then when she discovered that Eric was giving her stolen money she wouldnt take any more, and she didnt want to see me [Eric] again. This shows incredible honesty and caring for Eric, that even pregnant, with no money, she wouldnt take stolen money because she knew it was wrong, and also because she didnt want to get Eric into trouble. Then again, you could say that she only turned the money down because she didnt want to get herself into trouble, she didnt do it because of Eric at all. Also Eva shouldnt have gone to the Palace Bar in the first place, it was her fault that she got pregnant because she put herself at risk of men like Eric. It was her own fault that she let Eric take advantage of her, she shouldnt have let him take her home in the first place, she should have realised he was drunk and stayed in the Bar when he left. Also why didnt she try for a job instead of resorting to the Palace Bar. Eric says: she didnt feel like trying again for another job, but that is lazy of her, and she should have at least looked for one. The last straw for Daisy was being turned down by charity. With no money or job and a baby on the way she made a last attempt by applying to the Bromley Womans Committee for money. She said that she was called Mrs Birling, which is nearly true, because she was pregnant with Erics baby, but very unfortunately for her, Mrs Birling was interviewing her, and as Mrs Birling thought that Daisy was trying to be rude, she was immediately prejudiced against her case. From then on, Daisy had no chance, and when she said truthfully that she didnt want to take stolen money from Eric (she never revealed Erics true identity though) Mrs Birling assumed that a girl in Daisys position would not have such scruples as that, and thought that Daisy was lying. Mrs Birling never took Daisy seriously, she just saw her as a lying prostitute who didnt deserve the charitys money because it was meant to be given only to needy cases, when she should have realised that Daisy was as needy a cause as any. When Mrs Birling refused to give Daisy any money, it was too much for her, and she committed suicide. However, you could think that it was all Daisys fault that she was pregnant in the first place, because she was the one who went to the Palace Bar, she brought it all upon herself; therefore she deserved to be turned down by charity, there were more needy cases apart from Daisy. Also it was dishonest of her to make up a story in the first place. She pretended that her husband had left her, which was an outright lie, because she had never had a husband, only a man who she slept with several times, and also she was the one who told Eric to stop giving her money, she stood back from Erics advances, and she said that it was a bad idea that they were ma rried. She had been turned out and turned down too many times, this was the end. (Inspector) Daisy eventually committed suicide because there was nothing left for her, and she knew she wouldnt be able to give her child any future worth living for. Her illegitimate baby would be used and ill-treated just as Daisy had been, so Daisy knew there was no point in giving birth to the poor thing, so I dont think she was responsible for the death of her unborn baby, I think it was the fault of the people who misused her, such as the Birlings, and Gerald. They were all important factors in the eventual death of Eva (Daisy) Smith. It wasnt Daisys fault that she committed suicide, there was just nothing left for her. She had nowhere to live, no money, no  friends, and she had just been turned down by charity, so she gave up.

Biography of Mary Leakey

Biography of Mary Leakey Mary Leakey was a very important Anthropologist. She was born February 6, 1913 in London, England. Since her father painted, her family moved from town to town on many occasions. She grew up in places such as England, France and Italy. At age eleven, when she lived in Dorgogne, she became interested in prehistory after meeting Abbe Lemozi. Mary's life was very good until 1926 when her father died and she was shipped off to a Catholic convent school. She was expelled many times from the school. Mary later went on to receive a degree in prehistory. She was very determined and usually attended lectures on prehistory at the University of London.Her first career opportunity happened when her artistic abilities were discovered by Dr. Thompson. She asked Mary to illustrate her book, The Desert Fayoum. Then, Dr. Thompson invited Mary to meet Louis Leakey while he was speaking at the Royal Anthropologist Institute.Olduvai Gorge, February 2006He was very impressed by her drawings and asked her to illustrate a book of his, Adam's Ancestors. Louis then left his wife and two children for Tanzania in 1934. Mary and Louis married Christmas Eve 1936. Mary then started to work on excavating Hyrax Hill. She then moved onto the Naivasha Railway Rock. However, she took a break when her first son was born in 1940. Then she took another break in 1943 to give birth to their daughter who died three months later. Again, in 1944 another child was born, Richard Leakey. Another son was also born later in 1949.In 1948, Mary made an exciting discovery. She found the skull and jaw of an apelike creature called Proconsul Africanus. It is dated at 18 million-years-old. Most of the 1950's were interrupted by political problems in Kenya. Although, in 1959, Mary discovered the Australopithecus...

Politeness Theory by Brown & Levinson Essay Example | Topics and Well Written Essays - 750 words

Politeness Theory by Brown & Levinson - Essay Example Everyone has a genuine face and a face with the mask. While speaking to someone you go by pretentions, depending upon your estimate of the nature of the individual. Smart sales personnel in a departmental store frame their own definitions and strategies while dealing with the customers. But impolite disposition should not be a rule but an exception. Howsoever powerful may the waves of the ocean, their real nature is mere water! Similarly man’s real nature is politeness. Impoliteness is the hallmark. Polite and impolite also need to be understood in the linguistic, cultural and ethnic contexts. Culture impacts our way of expression. Word meanings and their implications in a particular context are different.   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   My real life examples as to how politeness saved the situation   Ã‚  Ã‚  Ã‚   Politeness is peace-giving. Politeness needs to be tempered with humor in critical situations. It is not the trait of the weakling. It is an asset of the strong! â€Å"Silence is the sweetest sound on Earth,† said Mr. Boris Pasternak, the famous Russian author. I politely disagree and desire to give some examples from my own life, why and how I was obliged to break the barrier of silence to defend myself without offending the individual in front of me. In one of the arguments in the shopping mall when I was making desperate attempts to restrict the possible cut on my credit card, and requesting my wife to put a break to the shopping spree, she challenged me to ask, â€Å"Do you always think that whatever you say is correct?†

Mammalian Stem Cells Research Paper Example | Topics and Well Written Essays - 1250 words

Mammalian Stem Cells - Research Paper Example However, research has raised ethical and religious issues which oppose the duplication of body tissues. Our research shows that the benefit of mammalian stem cell culture has increasingly become important over the years in the production of antibodies, hormones and other vaccines essential for the treatment of various body ailments. Introduction Stem cells are found throughout the body of an animal. They occur in numerous numbers in the tissues such as the brain, adipose and the muscles. Stem cells help in maintaining the functioning and integrity of the tissues throughout the lifetime of an organism. This is because their main role is the replacement of the differentiated cells which are lost through attrition or other damages. Mammalian stem cells have the capacity of proliferating while maintaining their primitive states. In addition, they also differentiate into other specialized lineage. Due to their expansion and differentiation capabilities, there is high promise in the develo pment of cell based models of human diseases. This is because such diseases can be treated during the cell replacement therapies. Engineers and researchers have developed a theoretical approach and other cell culture systems. All this technologies are vital in the control of stem cell fate which is the ultimate goal to scale up the clinical grade during the production of stem cell therapies. Advancement of stem cells science and broadening of cell culture technology has led to arising of therapies and tissue engineering. This paper work gives an overview of tissue engineering and therapies of mammalian stem cells. It describes the current progress and prospect of stem cells research and its potential application in the medical treatment. Discussion Stem cell technologies and tissue engineering have currently emerged rapidly with an approach of addressing disease problems and other serious body complications. The two technologies are the interdisciplinary fields that use the principl e of bioengineering and other sciences towards assembling of the stem cells. This is important in restoring, maintaining and improving the functioning of the cell following their damage by disease or other traumatic processes. It is, therefore, easy to manage incurable diseases and loss of tissue through the successful therapies of artificial transplant of body organs. The general principles of stem cell engineering and tissue therapy are the combination of living cells with other synthetic scaffold to build three dimension living cells. The three dimensional cell structures aid in guiding the growth, organization and differentiation of cells. Synthetic scaffold should be biocompatible and designed in a way that it assists in meeting the nutritional and biological needs of different cells on the body. Their growth factors should be made of soluble peptides that are capable of binding the cellular receptors that provide permissive or preventive response of the cell towards differenti ation of the body tissue (Kim and Evans 12). Therapy And Tissue Engineering Fundamentals The concept of tissue engineering started in 1933 when tumor cells from the mouse demonstrated survival ability when they were implanted in the abdominal cavity of an embryo chick. Few decades later the chick’s pancreatic beta cells demonstrated that they responded by releasing insulin depending on the concentration of glucose in the body. In 1980, through the principle of tissue enginee

Facebook Marketing Should Be Used For Business Research Paper

Facebook Marketing Should Be Used For Business - Research Paper Example Therefore, Facebook is one of the marketing tools that organizations can apply to advertise their products, and inform their customer on their brand offering. Nevertheless, there are advantages and disadvantages associated with the use of Facebook as a marketing tool for organizations. Thus, this discussion seeks to analyze the application of Facebook as a marketing tool for businesses. First, the greatest advantage offered by Facebook marketing for business is its accessibility to many prospective customers. Facebook hit one billion active users by September 2012, creating a platform that has among the highest number of people interacting throughout the world (One Billion Factsheet, n.p.). Therefore, the application of Facebook as a Marketing tool for business will be advantageous, considering that it will be possible for the business to reach many customers, since Facebook offers the platform where a business can interact with over one billion customers in form of individuals, grou ps and corporate, thus providing the best target market platform that any business can reach. (Treanor, n.p.). In addition, by September, 2012, Facebook reached a high of 140.3 billion active subscribers with friendship connections throughout the world, making Facebook one of the interconnected platforms that any business can apply to advertise its products, and thus reach many customers, through the friendship interconnections (One Billion Factsheet, n.p.). Further, Facebook has become a major trend in the world, with the 2012 Social Media Marketing Industry Report indicating that 94% of all organizations that have an advertising department are utilizing social media as one of their major marketing tool, with 60% of such business dedicating time that is equivalent to full day, in developing social media marketing, as well as maintaining it (Bosari, n.p.). Secondly, in addition to being a highly accessible social networking platform, Facebook combines the advantages of word-of-mouth advertising with the ability to interconnect links and thus enable the prospective customers to view the advertisement, as well as the news related to the business, its products and services (Kang, 22). Word-of-mouth advertising remains one of the most effective advertising mode that customers are well acquitted with, and Facebook allows individuals to share information regarding the existence of a business and its products through sharing such information, using the share option that is offered by Facebook, where individuals can share any useful information with their friends who are on the same social media network (Treanor, n.p.). Therefore, Facebook offers an opportunity where businesses can create a fan page, and then share the same with people and groups who are on the same social network or even those who are in other different social networks, thus building up an interconnection that would allow the company, its brand and services to be viewed by millions of customers, who will in turn make purchase decisions regarding the same, based on the information provided by the business in their fan page (Bosari, n.p.). The other reason why Facebook should be used by businesses for marketing is the fact that; it is one of the few marketing tool that combines the advantage of visual, audio and written media, making it one of the favorite platform for advertisers (Kang, 47). When most of the mass and print media offers either audio-visual or print advertisement, Facebook combines